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Bryson DeChambeau’s U.S. Open win is still the most talked-about golf news story despite LIV Golf Nashville and the PGA Tour’s final Signature Event this week.

In the 24 hours after DeChambeau’s win, Google searches about him went up by 250 percent, and he gained over 150,000 new followers across all his social media platforms.

The Bryson DeChambeau effect is in full force, but the professional golfer is taking it in stride.

“I’ve got to say I’m humbled by all of it,” DeChambeau said ahead of the LIV Nashville event. “I never would have thought that from a year and a half ago, things would be where they’re at right now. Gosh, I’m trying to hold it in right now. The support has been overwhelming. It’s with complete thanks and gratitude.”

His YouTube channel now has 750k subscribers. Two days ago, DeChambeau posted highlights from his historic win, which have already amassed 614,000 views, 26,000 likes, and 3,515 comments.

On Twitter, he has 410,240 followers. In the last few days, he posted photos with Grant Horvat and San Francisco 49ers tight end George Kittle with the trophy. Kittle even got to drink out of the trophy with DeChambeau.

His Instagram has also grown since his victory. It is the social channel that has the most followers at 1.4 million.

He also posted a reel of his favorite shots on there less than 24 hours after it went live, and it already has 1.5 million views, 117,434 likes, and 1,100 comments.

The video of him hitting that incredible bunker shot to three feet, which he dubbed “the best moment of my life,” has four million views, 285,330 likes, and almost 3,000 comments.

He is taking over golf through a different lens, and the fans appear to like it.

“It was a risk a year and a half ago, but I knew it was a way for me to get my voice out there and inspire a younger generation,” he said.

DeChambeau saw what enormous YouTube star Mr. Beast did with his channel and added his own spin. Mr. Beast now has over 200 million followers as an entertainer who does all kinds of things on YouTube.

“I said, why can’t an athlete do something like that? Why is that not possible? He’s inspiring millions of people,” DeChambeau said.

“It was in 2021 that we produced our first video. It was a week-on-tour video, and it got a million views. We went out there filming and then pumping it on YouTube. No paid ads, no media spins or anything like that. It just happened. Everybody loved it.”

After that first video, DeChambeau saw the potential and how much it could change golf. His goal is to grow the game, and he found his way.

“How do I do it all the time and create great content that people want to see so people can not only be entertained but see who I truly am,” DeChambeau said.

“What’s nice is when I’m playing these challenges, it keeps me in that creative mindset. It keeps me focused on playing golf. Even though I’m filming, I’m still practicing and working. It’s a symbiotic relationship I have with YouTube that allows me to be the best and give my best to the fans.”

Growth like that on social media is not unheard of, but what DeChambeau has accomplished is huge for golf content creators. They see what he does, and it shows them how possible it is.

Savannah Leigh Richardson is a golf staff writer for SB Nation’s Playing Through. For more golf coverage, follow us @_PlayingThrough on all major social platforms. You can also follow her on Twitter @SportsGirlSL and Instagram @savannah_leigh_sports.

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Bryson DeChambeau is now a two-time U.S. Open champion as he conquered Pinehurst No. 2 in epic fashion on Sunday.

DeChambeau hit an incredible 55-yard bunker shot that rolled to three feet on the 18th hole. He then made his par putt just like Payne Stewart famously did 25 years ago. That final putt put the finishing touches on a 1-over 71, which had him finishing at 6-under-par, one stroke ahead of Rory McIlroy.

When DeChambeau needed his best, he provided it in the biggest moment. That bunker shot may go down as one of the greatest in golf history, given the difficulty and the circumstances. If he had not executed that shot the way he did, there could have been a playoff, at least.

Nevertheless, the LIV Golf captain won the crowd over this week at Pinehurst.

Chants of USA-USA-USA and De-Cham-beau, De-Cham-beau, De-Cham-beau whistled across the course. The fans loved him, and DeChambeau’s image change seems complete.

After he won, social media messages flourished. Fans praised the two-time U.S. Open winner for his performance on the course and for his remarkable display of talent.

All DeChambeau wants to do is grow golf.

These reactions to his winning the U.S. Open showed he is already achieving that goal:

This video of him running around with the U.S. Open trophy so the crowd could touch it is priceless. He told fans to try and touch it, so DeChambeau attempted to make it happen. Not everyone gets to feel the U.S. Open trophy, but DeChambeau may not have won without this crowd.

Golf influencer Paige Spiranac said it perfectly, “Such amazing golf, drama and entertainment! This is what golf needs.”

This sport needs a personality like DeChambeau.

ESPN’s Jeff Darlington also made a good point about DeChambeau—he is a needle mover. People flock to him and get excited when the LIV Golf star does well.

Even Brooks Koepka congratulated his fellow LIV Golf member.

DeChambeau now has two U.S. Open’s—only the 23rd player in history to achieve this, and he did so dramatically. Better yet, he joins Bobby Jones, Jack Nicklaus, and Tiger Woods in winning a U.S. Amateur title and multiple U.S. Opens. That’s pretty good company.

The third major of the year did not disappoint, and much like the PGA Championship, DeChambeau continues to show how incredible golf can be.

Savannah Leigh Richardson is a golf staff writer for SB Nation’s Playing Through. For more golf coverage, be sure to follow us @_PlayingThrough on all major social platforms. You can also follow her on Twitter @SportsGirlSL and Instagram @savannah_leigh_sports.