Akshay Bhatia’s three-putt on the 72nd hole, which left Cameron Davis as the only man standing at 18-under-par, and thus the 2024 Rocket Mortgage Classic champion, helped give CBS Sports a nice ratings bump.
The network drew an average of 2.472 million viewers for Sunday’s final round at the Detroit Golf Club, a one-percent increase from last year when Rickie Fowler bested Collin Morikawa and Adam Hadwin in a playoff. Fowler’s win garnered plenty of attention, as he has quite an impressive following among PGA Tour fans. It also marked Fowler’s first PGA Tour victory since 2019. With that said, inclement weather forced the tour to begin the final round early a year ago, leading CBS to air a tape delay in the afternoon, which negatively affected ratings.
Weather had an impact on this year’s tournament, too, mainly during Saturday’s third round.
Yet, luckily for the network, Mother Nature did not create any issues or delays on Sunday, thus leading CBS to yield the highest-rated non-major/Signature Event of the 2024 season, per Josh Carpenter of Sports Business Journal.
With Bhatia and Davis coming down the stretch, the broadcast peaked with more than 4 million viewers—4.028 million to be exact—during the 6:00 to 6:17 p.m. ET window, per a CBS Sports spokesperson. That’s an impressive figure, considering many of the game’s top players did not compete last week in Detroit.
Similar sentiments can be said about this week’s John Deere Classic, as Jordan Spieth headlines the field. CBS will air live third and final round coverage from the Quad Cities this week.
It will also televise next week’s Genesis Scottish Open live from the Renaissance Club in Scotland.
CBS Sports will then wrap up its 2024 golf season with two more events, which bookend the Summer Olympics in Paris: the 3M Open at the end of July and the Wyndham Championship in August. NBC Sports has the rights to broadcast the FedEx Cup Playoffs this year.
Jack Milko is a golf staff writer for SB Nation’s Playing Through. Be sure to check out @_PlayingThrough for more golf coverage. You can follow him on Twitter @jack_milko as well.